How Food is Connected to Our Memories?

Do you ever feel nostalgic when eating or seeing food, chips, snacks, or desserts that have seen or had at least once in your life? Well that is because food and memory have special connection. According to Taste.com.au, the scientific evidence behind this is that food strengthens both cultural and familiar bonds. Even just by smelling that certain food it can already trigger your memories, taking you all the way back to your childhood.

Foods that especially trigger my memories are Filipinos chips. Simply by seeing the packaging of the old chips I've had during my childhood leaves a bittersweet feeling, especially when some may be harder to find now

This concept inspired the campaign for munching memories. We want people to feel that happy and nostalgic feeling when reading some of our featured stories. How about you, Munchers? Any local chips out there that bring back munching memories?